Creating viral social media posts doesn’t have to be complicated. At least not when you leverage cutting-edge AI tools like Perplexity and ChatGPT, you can craft compelling content that grabs attention and inspires action.
This step-by-step guide will walk you through a proven process to create viral posts efficiently.

Step 1: Research Characteristics of Viral Posts with Perplexity
You’ll need to start by gathering insights about what makes posts go viral. Perplexity is an excellent tool because it provides real-time, research-backed insights.
Here’s how to begin:
- Input Your Query:
Ask Perplexity to research viral social media posts and generate a checklist. For example:
“Please research the psychological factors and key characteristics of viral social media posts that are rooted in human behavior and social dynamics. Break it down to easy to follow format for my writing team to follow.” - Review the Results:
Perplexity will compile live data on traits of viral posts. This might include elements like emotional resonance, clear calls-to-action (CTAs), or eye-catching visuals. Copy these insights for the next step.

Step 2: Enhance the List Using ChatGPT
Once you have your checklist from Perplexity, bring it to ChatGPT for refinement. This process helps ensure your list is comprehensive and actionable.
- Refine the Checklist:
Provide the characteristics you’ve gathered to ChatGPT, asking it to review and enhance the list.
Example prompt:
“Here’s a list of viral post characteristics. Please review and suggest additional traits to help my team consistently create high-performing social media content.” - Filter for Writing Relevance:
Request that ChatGPT focuses only on characteristics that can be applied during the writing process (e.g., storytelling hooks, hashtags, or interactive content). Exclude metrics or post-performance analytics.

Step 3: Create the Ultimate Viral Post Checklist
With ChatGPT’s refined input, consolidate your findings into a final checklist. This ensures your content team has a clear guide to follow. Key components might include:
- Start with a compelling hook.
- Evoke emotions like FOMO (Fear of Missing Out) or excitement.
- Use relatable language that connects with your target audience.
- Keep it concise and clear.
- Incorporate trending or SEO-optimized hashtags.
- Include shareable elements (e.g., humor, tips, or unique perspectives).

Step 4: Build the Perfect Prompt for Writing Viral Posts
A well-crafted prompt is critical to getting the best results from AI tools. Use ChatGPT to create a reusable template for writing viral posts. Here’s how:
- Use the Perfect Prompting Framework:
Provide ChatGPT with instructions to generate a flexible prompt using the checklist. Example:
“Using the viral post checklist, create a customizable prompt with variables for topic, emotional impact, and target audience.” - Test and Refine the Prompt:
Customize the variables to suit your needs. For example:
- Topic or Campaign: Replay access to a challenge.
- Emotional Impact: Evoke FOMO.
- Target Audience: Entrepreneurs and business owners.
Example prompt:
“Create a viral social media post about [TOPIC] targeting [AUDIENCE]. Include [EMOTIONAL IMPACT] and make it highly shareable by [INSERT RELATABLE ELEMENT].”

Step 5: Review Your Viral Post
Input the perfected prompt into ChatGPT to generate a post. For example:
Prompt:
“Create a viral post promoting my free AI Prompt guide, targeting entrepreneurs. Evoke FOMO and include shareable elements like rave reviews and practical value.”
Output Example:
🚨 FREE AI Prompt Guide for Entrepreneurs! 🚨
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I’ve just released a FREE AI Prompt Guide that will help YOU craft viral content in minutes! ⏱️ Whether you’re posting for social media, blogs, or emails, these prompts work for any platform. 🙌
Why you NEED this guide:
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✔️ Practical, Actionable Prompts: Ready-to-use for real-world business growth.
✔️ Boost Engagement & Build Your Brand: Create content that connects and gets shared.
💬 Rave Reviews from fellow entrepreneurs:
“Just used the prompts—my engagement went up 300%! 🔥 This guide is a GAME-CHANGER!” – Sarah T.
“Wish I’d had this sooner. Finally, content creation doesn’t feel like a chore.” – Mike R.
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